Last update: March 12th  2024 (“We” or “Us”) collects personal and non-personal data from its Users.


1. The Data Controller is:

Stöff og stúss ehf. an Icelandic company registered under number 561220-2200 (Laugavegur 134, 105 Reykjavík, Iceland). Contact e-mail:


2. Types of Data We Collect

There are different types of Personal Data that collects: first and last name, gender, date of birth, phone number(s), email address(es), login credentials, password, company name, country and city, physical address(es), language, cookies, usage data and geographic position.

Complete details on each type of data we collect are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or in case of usage data, collected automatically when visiting, or using’s services.

Unless specified otherwise, all Data requested by is mandatory and failure to provide such Data may make it impossible for to provide services. In cases where specifically states that providing certain Data is not mandatory, Users are free not to communicate this Data with us without consequences as to the availability or the functioning of the Service.

Users who are uncertain which Personal Data is mandatory are welcome to contact us at:

Any use of Cookies – or of other tracking tools – by or by the owners of third-party services used by serves the purpose of providing the Service required by the User, in addition to any other purposes described in this Privacy and Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through and we confirm that they have the third party's consent to provide the Data to the Us.


3.Methods of processing

We will take appropriate security measures to prevent unauthorized access, disclosure or modification of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.

In addition, the Data may be accessible to certain types of persons in charge, involved with the operation of or authorized external parties (third-party technical service providers, mail carriers, hosting providers, etc.), that will be appointed by us. The most recent list of these parties may be requested from us at any time.


4. Legal basis of processing

We may process Personal Data relating to Users if one of the following applies:

a. Users have given their consent for one or more specific purposes. Note: Under some legislations we may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;

b. The delivery of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;

c. The processing is necessary in order to comply with a legal obligation to which we are subject;

d. The processing is related to a task that is carried out in the public interest;

e. The processing is necessary for the purposes of legitimate interests pursued by us or any third party.

In any event, we will always help and answer questions in order to clarify the legal basis that applies to the processing, and in particular whether the provision of your Personal Data is a statutory or contractual requirement.


5. Place

The Data is processed at our offices and in any other place where the parties could be located.

Transfer of data may occur, and could involve transferring the User's Data to a country other than their own. More about the place of processing, Users can check the section explaining details about the processing of Personal Data, and learn about the legal basis of such a transfer.


6. Retention time

Your collected Personal Data shall be stored and processed for as long as the legitimate purpose requires. Personal Data collected for the purposes of our legitimate interests shall be kept as long as necessary to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by us within the relevant sections of this document or by contacting us.

We may retain Personal Data for a longer period of time as long as your consent is not withdrawn. Furthermore, the We may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or after the order issued by an authority.

Once the retention period expires, Personal Data shall be deleted, as a consequence the right to access, delete, correct and the right to transfer your data cannot be enforced by you after that period.


7. The purposes of processing

The Data concerning the User is collected to allow us to provide our Services, as well as for the following purposes:

-   Registration, authentication and login credentials;

-   Access to third-party accounts;

-   Managing contacts and sending messages

-   Analytics and content features and/or A/B testing;

-   Device permissions for Personal Data access

-   Displaying content from external platforms

-   Payments

-   Heat mapping and session recording

-   Hosting and backend infrastructure

-   Infrastructure monitoring

-   Managing landing and invitation pages

-   Managing support services and contact requests

-   Platform services and hosting

-   Behavioral targeting

-   Social plugins and spam protection

-   Tag Management and user database management.


8. Facebook permissions asked by may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows to connect with the User's account on the Facebook social network, provided by Facebook Inc.

For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.


9. Device permissions for Personal Data access

Depending on the User's specific device, may request certain permissions that allow it to access the User's device Data as described below.

By default, these permissions must be granted by the User before the respective information can be accessed. Once the permission has been given, it can be revoked by the User at any time. In order to revoke these permissions, Users may refer to the device settings or contact the Us for support at the contact details provided in the present document.

The exact procedure for controlling app permissions may be dependent on the User's device and software.

Please note that the revoking of such permissions might impact the proper functioning of

If User grants any of the permissions listed below, the respective Personal Data may be processed (i.e accessed to, modified or removed) by


10.  Social media accounts permission

Used for accessing the User's social media account profiles, such as Facebook and Twitter.


11. Access to third-party accounts

This type of service allows to access Data from your account on a third-party service and perform actions with it.

These services are not activated automatically, but require explicit authorization by the User.

Facebook account access (

This service allows to connect with the User's account on the Facebook social network, provided by Facebook, Inc.

Permissions asked: About Me, Birthday, Insights, Manage Pages and User Timeline Posts Access.


12. Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.


13. Emerchant Pay



13. Our Services are not for people under the age of 18

Users declare themselves to be adult according to their applicable legislation. Minors may use only with the assistance of a parent or guardian. Under no circumstance persons under the age of 18 may use


14. Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by depends on the payment system used.


15. Analysis and predictions based on the User’s Data (“profiling”)

We may use the Personal and Usage Data collected through to create or update User profiles. This type of Data processing allows us to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.

The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.


16. The rights of Users

-   Users may exercise certain rights regarding their Data processed by us.

-   In particular, Users have the right to do the following:

-   Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.

-   Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.

-   Access their Data. Users have the right to learn if Data is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.

-   Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.

-   Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, we will not process their Data for any purpose other than storing it.

-   Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from us.

-   Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.

-   Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.


17. Details about the right to object to processing

Where Personal Data is processed for a public interest, exercising on behalf of an official authority vested in us or for the purposes of the legitimate interests pursued by us, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however if their Personal Data is processed for direct marketing purposes, they can object to that processing at any time without providing any reason.


18. How to exercise these rights

Any requests to exercise User rights can be directed to us through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by us as early as possible and always within one month.


19. Additional information about Data collection and processing

The User's Personal Data may be used for legal purposes by us in Court or in the stages leading to possible legal action arising from improper use of or the related Services.

The User declares to be aware that we may be required to reveal personal data upon request of public authorities.


20. Additional information about User's Personal Data

In addition to the information contained in this privacy policy, may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.


21. System logs and maintenance

For operation and maintenance purposes, and any third-party services may collect files that record interaction with (System logs) use other Personal Data (such as the IP Address) for this purpose.


22. Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within and/or - as far as technically and legally possible by - sending a notice to Users via any contact information available to us. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, we shall collect new consent from the User, where required.


23. Definitions and legal references


Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through (or third-party services employed in, which can include: the IP addresses or domain names of the computers utilized by the Users who use, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.


The individual using who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of The Data Controller, unless otherwise specified, is the Owner of (or this Application)

The means by which the Personal Data of the User is collected and processed.


The service provided by as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.


24    Cookie Policy


25. This is the Cookie Policy for What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.


26. How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.


27. Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.


29. Account related cookies

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.


30. Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.


31. More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. This Cookies Policy was created with the help of the Generator of GDPR Cookies Policy Template and the GDPR Cookies Policy Template.


However if you are still looking for more information then you can contact us through one of our preferred contact methods:




32. Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to, if not stated otherwise within this document.